Category Archives: Blog

Using Stronger Bullet Points

Bullet points are one of the strongest tools in a communicator’s arsenal, taking complex chunks of information and laying it out in an easily digestible layout.  They can be used in all types of prose, from PowerPoint presentations to business proposals, and often make reading your content a much more accessible endeavor for your audience. …Continue Reading

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Search Engine Optimization: A Starting Place

If you’re trying to extend your brand’s reach and recognition, search engine optimization is a good place to start but can seem daunting. Use this quick checklist as an easy starting point to help share your content with a wider audience: Title Tags: A title tag tells search engines what your webpage is about, and …Continue Reading

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Getting the Right Feedback

Testimonials are among the most powerful marketing tools available, but getting useful feedback from customers can sometimes feel like pulling teeth. Oftentimes customers are generically positive when leaving feedback, providing glowing reviews but without the right language to push undecided consumers to also choose your goods or services over a competitor’s. Copyblogger author Sean D’Souza …Continue Reading

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Buzzwords, Jargon, and Clichés

While widely used business buzzwords can be effective communication shortcuts, be careful not to overuse industry speak with your clients and coworkers. Not only can these catchy, “inside baseball” terms come of as rote or cliché among your peers, with overuse it becomes more likely that your consulting jargon finds its way into public relations …Continue Reading

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Jazzing Up Your Conversations

Too often when we engage in debates with colleagues or friends, the conversation becomes a back and forth of rehashed concepts, each side just waiting for their next turn to talk. This habit of taking turns talking AT each other back and forth is unlikely to actually change anyone’s mind, as cathartic as it may …Continue Reading

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Client Spotlight: Supporting IDIS at Summer Tradeshows

The BZ team made its return to the US earlier this month after supporting global client IDIS at two major security industry tradeshows in June. The team’s first stop was Philidelphia, PA, where IDIS showcased  the latest generation of its total solution technologies at the NRF PROTECT exhibition, including its flagship DirectIP™ platform and a …Continue Reading

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Emoting in the Workplace

During this age in which the text message seems to have far outstripped the phone call as the communication method of choice, emojis have become a language all their own. From smiley faces to side-eye smirks, the ubiquitous yellow faces are now also widely used on Facebook and have found their way into professional emails …Continue Reading

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The Power of Positivity

When an employee leaves his or her job for a new opportunity, he or she will often cite a more attractive salary as a primary reason for moving on. In my experience however, employees won’t be looking for a new position in the first place unless something is effecting their day-to-day morale in the workplace. …Continue Reading

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A Little Smile Goes a Long Way

I’ve worked with quite a few people who in normal conversation are exceptionally expressive and personable, but seem rigid and emotionless when asked to give a presentation or speak in public. In general, your audience will be much more receptive of your message and will be more engaged if your presentation or speech is delivered …Continue Reading

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Common Words to Avoid in Your Writing

It’s easy to fall into the trap of writing in the same manner or style that we talk, and this can lead to lazy or sloppy word choice. Many of the words we use in our day to day conversations are superfluous, redundant, or downright incorrect when putting pen to paper. Jennie Haskamp at themuse.com …Continue Reading

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