Category Archives: Blog

Proofreading with Creativity

In the rush to get your work ‘up and out,’ never neglect the last (and most important) step: proofreading. There is always room in the box of tools for creative approaches to polishing one’s writing. Give this article from CopyBlogger a quick read for some tips on how to make proofreading less mind-numbing: http://www.copyblogger.com/creative-proofreading/

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BZ Launches Job Seeker Services Program

Outside of new Facebook profile pictures, there are probably few things that we as professionals spend more time fretting over than our resumes. Even with a steady job in a fulfilling career, the uncertain economy of today demands that we remain poised at the ready with a carefully tailored series of bullets describing our best …Continue Reading

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Commonly Misunderstood Words

Our staff caught two of these in competitor communications this week. Not good! But it’s not only consultancies like ours that benefit from a top level communications game. Little by little, up YOUR game–and you’ll increasingly stand out from the rest. Read the full article here: http://www.ragan.com/Main/Articles/141172d0-d863-4ce0-97ef-c6840d6bc566.aspx?utm_content=buffer688eb

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IKEA Demonstrates Effective Parody Advertising

Parody-as-marketing has be executed almost flawlessly to avoid the appearance of pettiness or coming off as “trying to hard.” This send-up of Apple and technology from IKEA is an excellent example of how to strike the right balance between playful parody and marketing when launching new promotions.  

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How to Avoid Common Public Speaking Mistakes

Do you struggle when it comes time for you to deliver your presentation to a crowd? Keep these common public speaking mistakes in mind the next time you’re preparing to give a presentation: 1. Your presentation is too long 2. Your presentation has too much detail 3. You don’t have a story 4. You don’t …Continue Reading

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What are the Best Times and Types of Content to Post on Social Media

If you’re trying to grow your organization’s social media presence, you might not realize that WHEN you post to social media can matter just as much as WHAT you’re posting. Take a look at this infographic from Quicksprout for a quick guide on ideal posting times for different social media platforms. Find the full infographic …Continue Reading

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Using Stronger Bullet Points

Bullet points are one of the strongest tools in a communicator’s arsenal, taking complex chunks of information and laying it out in an easily digestible layout.  They can be used in all types of prose, from PowerPoint presentations to business proposals, and often make reading your content a much more accessible endeavor for your audience. …Continue Reading

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Search Engine Optimization: A Starting Place

If you’re trying to extend your brand’s reach and recognition, search engine optimization is a good place to start but can seem daunting. Use this quick checklist as an easy starting point to help share your content with a wider audience: Title Tags: A title tag tells search engines what your webpage is about, and …Continue Reading

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Getting the Right Feedback

Testimonials are among the most powerful marketing tools available, but getting useful feedback from customers can sometimes feel like pulling teeth. Oftentimes customers are generically positive when leaving feedback, providing glowing reviews but without the right language to push undecided consumers to also choose your goods or services over a competitor’s. Copyblogger author Sean D’Souza …Continue Reading

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Buzzwords, Jargon, and Clichés

While widely used business buzzwords can be effective communication shortcuts, be careful not to overuse industry speak with your clients and coworkers. Not only can these catchy, “inside baseball” terms come of as rote or cliché among your peers, with overuse it becomes more likely that your consulting jargon finds its way into public relations …Continue Reading

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