Category Archives: Blog

BZ Founder Benjamin Bryant Interviews with Sheryl Northrop at Ice Cream Social

BZ founder Benjamin Bryant was this week’s featured guest on the Ice Cream Social blog, where Sheryl Northrop of NorthStar Communications Consulting takes an in-depth look each week at the many facets of communications and social media. Here are a few interesting excerpts from the interview, or skip to the full blog post here. Q: …Continue Reading

The Cover Letter is Dead. Long Live the Resume!

Cover letters are becoming less and less useful to job seekers in an increasingly saturated applicant pool. Recruiters often don’t have time to read through five paragraphs of text, and will skip straight to resumes instead. While this might mean one less document for applicants to worry about, a cover letter is one of the …Continue Reading

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How to Use Social Media Without Letting IT Use YOU

Social media platforms have undeniably enhanced our ability to connect with people across the globe. They’ve provided us with a virtually boundless venue from which to communicate with consumers, stakeholders, and friends. They’ve also presented us with a time-wasting distraction that is never out of arms reach, that can be an echo chamber of the …Continue Reading

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What Time is the 3 O’clock Parade?

If you’ve visited any Disney Parks recently, perhaps over the holidays, you’ve no doubt experienced the remarkable customer service provided by Disney’s Cast Members (Disney Park employees). Their service training not only provides them with the knowledge to answer most any question a visitor could have about the parks, it also teaches them to look …Continue Reading

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Digital Branding and Marketing Trends to Watch For in 2016

It’s almost 2016! If you’re already looking to get ahead in the New Year, take a look at these branding and marketing trends for 2016: 1. Facebook video is now king. Facebook’s addition of auto-playing videos to users’ timelines rocketed its number of unique views per video ahead of even YouTube. With online video viewership …Continue Reading

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Next Steps After Applying for a Job

Planning on applying for a new job in 2016? Don’t write off the application itself as your last step – promptly following up with the job poster, educating yourself on the company, and giving your LinkedIn page a quick touch up can give you an edge on the competition. Read the full article from Forbes …Continue Reading

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5 Tips to Improve Your Blog Posts

One of the most difficult frustrations with blogging can be the struggle to find your audience, or to cultivate a regular readership. These blogging tips from Digital Information World can help you take your blog to the next level: – Use effective headlines – Write scannable copy – Add social sharing buttons – Feature high …Continue Reading

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Finding the Ideal Times of Day to Write

Just as circadian rhythms influence sleep cycles, ultradium rhythms affect energy, mood, and cognitive function. By being cognizant of these typically 90-minute cycles, you can determine at what time of day you do your best work, and can maximize productivity. Read the full article here:

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Communication Lessons from Movie Trailers

Looking forward to any movies this holiday season? Take a look at these communication tips we can glean from a few of the big trailers hitting our screens this season: – Embed yourself – Know your audience – Overlay dialogue on dramatic footage – Contrast the “before” and the “after” – Be succinct – Add …Continue Reading

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The Importance of Employee Relationships to a Business’ Success

If any company understands the power of happiness in the workplace, it’s Disney. Keep in mind that encouraging friendly relationships between employees can boost engagement and positive company culture. Read the full article here:

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