Category Archives: Blog
BZ Pick: What Military and Civilian PAO/PR Professionals Can Teach Each Other
Anyone who knows me well knows I have a special place in my heart for military public affairs types, especially reservists and retirees. As a long-time public relations and strategic communications contractor in Washington, D.C., serving mostly military clients, some of my most talented and interesting co-workers have come from the world of military public …Continue Reading
BZ Pick: Is Scannable Content the Key to People Reading What You Write?
Online, it may be. This fantastic piece from Pamela Wilson (at one of our favorite PR and marketing resources, Copyblogger) addresses one of every blogger and Web content writer’s worst fears: no one reading what they write. The key to Web content success according to Wilson (and we wholeheartedly agree here at BZ) is making …Continue Reading
Remembering the Tragedy at Fort Hood
Reflections from BZ co-founders Benjamin Bryant and Tommy Zamberlan on the anniversary of the mass shootings at Fort Hood, TX: Today marks the sad anniversary of one of the greatest domestic military tragedies of our time. One year ago, today, Malik Nadal Hasan, a U.S. Army Major serving as a psychiatrist at Fort Hood, Texas, …Continue Reading
BZ Pick: Toward Strategic Communications
The question I am most asked in conjunction with my work is “What, exactly, is ‘strategic communications’ versus, say, public relations or marketing?” It’s an excellent question in this day of hot “buzzwords” with short shelf-lives and a seeming (and frustratingly confusing) incessant need for companies to brand traditional offerings with fresh and individual monikers …Continue Reading
Introducing “BZ Picks” – Highlighting the Best in Online Communications and Marketing Resources
At BZ, we love to learn. Continually exploring the latest trends and best practices in strategic communications and marketing helps us better serve our clients by enhancing our expertise and broadening our knowledge. It’s one of the reasons we love new media so much. No longer must we wait for the latest edition of a …Continue Reading
