Category Archives: Blog

Commonly Misunderstood Words

Our staff caught two of these in competitor communications this week. Not good! But it’s not only consultancies like ours that benefit from a top level communications game. Little by little, up YOUR game–and you’ll increasingly stand out from the rest. Read the full article here: http://www.ragan.com/Main/Articles/141172d0-d863-4ce0-97ef-c6840d6bc566.aspx?utm_content=buffer688eb

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IKEA Demonstrates Effective Parody Advertising

Parody-as-marketing has be executed almost flawlessly to avoid the appearance of pettiness or coming off as “trying to hard.” This send-up of Apple and technology from IKEA is an excellent example of how to strike the right balance between playful parody and marketing when launching new promotions.  

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How to Avoid Common Public Speaking Mistakes

Do you struggle when it comes time for you to deliver your presentation to a crowd? Keep these common public speaking mistakes in mind the next time you’re preparing to give a presentation: 1. Your presentation is too long 2. Your presentation has too much detail 3. You don’t have a story 4. You don’t …Continue Reading

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What are the Best Times and Types of Content to Post on Social Media

If you’re trying to grow your organization’s social media presence, you might not realize that WHEN you post to social media can matter just as much as WHAT you’re posting. Take a look at this infographic from Quicksprout for a quick guide on ideal posting times for different social media platforms. Find the full infographic …Continue Reading

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Using Stronger Bullet Points

Bullet points are one of the strongest tools in a communicator’s arsenal, taking complex chunks of information and laying it out in an easily digestible layout.  They can be used in all types of prose, from PowerPoint presentations to business proposals, and often make reading your content a much more accessible endeavor for your audience. …Continue Reading

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Search Engine Optimization: A Starting Place

If you’re trying to extend your brand’s reach and recognition, search engine optimization is a good place to start but can seem daunting. Use this quick checklist as an easy starting point to help share your content with a wider audience: Title Tags: A title tag tells search engines what your webpage is about, and …Continue Reading

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Getting the Right Feedback

Testimonials are among the most powerful marketing tools available, but getting useful feedback from customers can sometimes feel like pulling teeth. Oftentimes customers are generically positive when leaving feedback, providing glowing reviews but without the right language to push undecided consumers to also choose your goods or services over a competitor’s. Copyblogger author Sean D’Souza …Continue Reading

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Buzzwords, Jargon, and Clichés

While widely used business buzzwords can be effective communication shortcuts, be careful not to overuse industry speak with your clients and coworkers. Not only can these catchy, “inside baseball” terms come of as rote or cliché among your peers, with overuse it becomes more likely that your consulting jargon finds its way into public relations …Continue Reading

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Jazzing Up Your Conversations

Too often when we engage in debates with colleagues or friends, the conversation becomes a back and forth of rehashed concepts, each side just waiting for their next turn to talk. This habit of taking turns talking AT each other back and forth is unlikely to actually change anyone’s mind, as cathartic as it may …Continue Reading

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Client Spotlight: Supporting IDIS at Summer Tradeshows

The BZ team made its return to the US earlier this month after supporting global client IDIS at two major security industry tradeshows in June. The team’s first stop was Philidelphia, PA, where IDIS showcased  the latest generation of its total solution technologies at the NRF PROTECT exhibition, including its flagship DirectIP™ platform and a …Continue Reading

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