BZ Looks to Grow Creative Talent Pool

By Benjamin Bryant | Published June 30, 2010

Ruther Glen, June 30, 2010 – Bryant Zamberlan Group, LLC (BZ) is looking to cultivate a limited group of available writers, editors, PR and marketing professionals, graphic designers, and Web designers/architects for upcoming projects in 2010 in the Washington DC metro area and beyond.

“Late 2010 is poised to be an increasingly busy time for our company,” noted President and CEO Benjamin Bryant, “and with a rapidly growing workload comes an increased need for talented professionals across the spectrum of what we offer.

“We’re looking for freelancers from all backgrounds, locations and varied levels of experience, as well as candidates—particularly those in the greater Washington DC metro area—who will be seeking longer-term opportunities in the fall.”

With a significant portion of BZ’s efforts focused on the public sector, the company is especially interested in candidates with prior government and military experience, as well as those with current security clearances.

Reflecting BZ’s commitment to facilitating growth and fighting unemployment in areas (HUBZones) designated by the government as historically underutilized, BZ grants additional consideration to candidates who reside in HUBZones. (Candidates can find out if they live in a HUBZone, by visiting map.sba.gov/hubzone/maps/)

BZ is an EEO employer, and does not discriminate in hiring on the basis of sex, race, color, religion, sex, age, national origin, disability, sexual orientation, marital status, status as a special disabled or Vietnam-era veteran, or any other class or status covered by applicable law.

“BZ believes a strong, talented, and diverse workforce enhances our ability to deliver exceptional service and quality to our customers,” said Bryant.

Prospective candidates are encouraged to visit www.thebzgroup.com and familiarize themselves with the BZ’s offerings and customer base. Resumes and portfolios can be submitted via the “Jobs” page under “Contact” on the BZ site.

About Bryant Zamberlan Group, LLC

Bryant Zamberlan Group, LLC (BZ) is a privately held, minority-owned small business serving federal and state government, as well as private industry and academia. A certified disadvantaged minority business enterprise, BZ further meets all requirements for HUBZone certification, and formal HUBZone designation is expected by fall 2010.

BZ offers a full complement of communications and marketing products and services—each custom tailored to client requirements and delivered for a fair price at the highest quality. Services for government and industry include communications planning and strategy; organizational branding and identity; creative design and publications; Web, social media, and digital communications; and organizational and management consulting. BZ also offers a range of related IT and administrative support.

More information on Bryant Zamberlan Group, LLC is located at www.thebzgroup.com.

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Introducing “BZ Picks” – Highlighting the Best in Online Communications and Marketing Resources

By Benjamin Bryant | Published June 23, 2010

At BZ, we love to learn.  Continually exploring the latest trends and best practices in strategic communications and marketing helps us better serve our clients by enhancing our expertise and broadening our knowledge.  It’s one of the reasons we love new media so much.  No longer must we wait for the latest edition of a trade magazine or an industry gathering to share ideas and learn what’s new (and working) in the field.  That knowledge is available 24 hours a day on the Web in free and diverse stores of knowledge, no longer limited by geography or other factors.

The Internet brings a wealth of shared knowledge and resources, not just for strategic communications and marketing professionals, but for all.  Everyone communicates in some way or another and, in 2010, “another” has become an increasingly broad category.  Whether you primarily communicate via traditional face-to-face meetings or through social networking, resources online can help you do it more effectively.

One of those resources is the very blog you’re reading now—a space we’ve set up for BZ’s experts to share our thoughts, ideas, and best practices with you—including particularly great stuff we find from other sources on the Web.  As a regular feature on this blog, “BZ Picks” will navigate the myriad of communications resources on the Internet today, filter them through the decades of real-world experience we have, and bring the most interesting and valuable items we find to your attention (with a few thoughts of our own, of course!)

It seems appropriate that our first pick for the BZ Blog be a piece by new media expert Chris Brogan on blogging itself.  Many companies, government agencies, small businesses, and even individuals are under increasing pressure to join the blogosphere, and many more have stuck a toe into the water only to beat a hasty retreat, leaving blogs in place that are stagnating: rarely updated or full of placeholder content that serves little purpose—an unfortunate situation on many levels.  Not only does something seemingly unfinished or uncommitted reflect poorly on the very thing it represents, but a genuinely valuable chance to communicate and market strategically is lost.

In his piece, “A Simple Blogging Formula,” Brogan, one of the industry’s most prolific and dependable bloggers, shares his process for producing a consistently informative and strategically effective blog.  Read it here and learn more about Chris Brogan here.

In all my years of blogging, I’ve put together what serves as a very simple formula for what I think about when I sit down to the keyboard to type. This might not serve everyone, but it might be a great start for you to consider when thinking about blogging.

– Chris Brogan, A Simple Blogging Formula

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Welcome to the BZ Blog!

By Benjamin Bryant | Published June 15, 2010

One of the biggest misconceptions about modern strategic and marketing communications is that it is still the staid, two-part affair of yesteryear: 1) something (a report, an advertisement, or a brochure) is produced, and then 2) distributed to be seen or read by an audience.  Loop closed.

This traditional “send/receive” model is a core principle of communications with good reason, but in today’s chaotic and ever evolving marketplace of ideas, it is only a jumping-off point for truly effective outreach.  Modern communications efforts are layered, integrated, and measurable—and, when leveraged by an experienced hand, demonstrably more efficient and effective at getting results and influencing behavior than traditional advertising or public relations activity.

BZ is dedicated to helping our clients navigate this new and potentially unfamiliar landscape, and get the results they seek.  We also believe in contributing to the marketplace of ideas ourselves with fresh and dynamic communications offering insights and lessons learned on everything from writing the traditional press release to “new” media strategies including Facebook and Twitter.  That’s what we’ll be doing right here, on the BZ Blog, and we invite you to check back regularly to watch this space grow.  With original posts, links to items of interest, and contributions from guests with valuable perspectives to share, the BZ Blog will be a destination well worth the investment of your time.

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BZ Group Sets June 15 Launch; Announces Leadership Structure

By Web Administrator | Published June 1, 2010

Ruther Glen, 1 May 2010 – Bryant Zamberlan Group, LLC (BZ) has set 15 June 2010 as the official launch date for the public relations and communications strategy firm. On this date, BZ will formally commence business operations in the Washington DC/Richmond, Virginia corridor and beyond, providing communications services to government agencies and private industry. Though founded in February 2010, BZ’s June launch date will mark the end of the company’s start-up and administration phase, and begin active solicitation of public sector clients, sub-contracting and teaming efforts, and submission of Government bids.

BZ has named Benjamin Bryant, co-founder and majority owner in the venture, as President and CEO of the company. As Chief Executive, Mr. Bryant will lead the overall strategy and direction of the company, as well as business development and client relations efforts. Tommy Zamberlan, co-founder, will assume the Vice-President/Chief Operating Officer position, and will run day to day business operations and coordination of the company’s projects and responsibilities.

Mr. Bryant is an award-winning public affairs, marketing, and communications leader, with 15 years experience in strategic, corporate, and marketing communications; journalism and broadcasting; in both the private and public (defense and homeland security) sector. He has multiple years of service as a speechwriter and communications advisor for Program Executive Officer, Flag Officer, and Deputy Secretary-level government clients. Notable private sector achievements include a 300-500% jump in all metrics of an integrated communications program, including multiple campaigns in the United States and EMEA regions for a pharmaceutical and life sciences solutions division of Honeywell International. He possesses a Six-Sigma Greenbelt certification.

Mr. Zamberlan is an accomplished manager of people and projects, with 13 years government and industry experience in quality assurance, content editing, project management and information technology. He has extensive experience designing and implementing creative and award-winning solutions for small business, corporate, government and military clients. Over the past five years, Mr. Zamberlan has served as lead multi-media designer on multiple projects for the U.S. Armed Forces, supervising front- and back-end custom development in support of client needs—projects consistently singled out for awards and recognition by peers and industry organizations.

Most recently, both Mr. Bryant and Mr. Zamberlan served as senior contractors on the Department of Defense’s Independent Review Panel, related to the November 2009 mass shooting at Fort Hood, Texas, where they served as Managing Editor and Technical Editor, respectively, of the report prepared for the Secretary of Defense, Congress, and the President of the United States. They also further advised the U.S. Air Force follow-on effort.

About Bryant Zamberlan Group, LLC

Bryant Zamberlan Group, LLC (BZ) is a privately held, minority-owned small business serving federal and state government, as well as private industry and academia. A certified minority business enterprise, BZ further meets all requirements for HUBZone certification, and an application for formal HUBZone designation is pending.

BZ offers a full complement of communications and marketing products and services–each custom tailored to client requirements and delivered for a fair price at the highest quality. Services for government and industry include communications planning and strategy; organizational branding and identity; creative design and publications; Web, social media, and digital communications; and organizational and management consulting. BZ also offers a range of related IT and administrative support.

More information on Bryant Zamberlan Group, LLC is located at www.thebzgroup.com.

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