Category Archives: Blog

Classic BZCAST: “Is it leaking or whistleblowing?”

Despite President Trump’s harsh rhetoric on leakers (similar to the Obama administration before him), many questions remain open regarding “leaking” official government information. Is it actually illegal? Some leakers consider themselves “whistleblowers” (persons with a limited legal protections) performing a public service by exposing morally questionable government activity. Is there a legal difference between leaking …Continue Reading

Workplace Communication

Looking back on some of the big communications topics facing employers, workplace communication is always top of mind. Particularly what and how to prevent the “quiet” thoughts and concerns of employeees from becoming internal (or, worse yet, public) shouting matches. In 2017, one week alone so the popularity and role of anonymous messaging apps, such …Continue Reading

The BZ Cast – Leaking or Whistleblowing?

Leaking continues to play a major role in US politics – from email leaks on both sides during the 2016 election to former FBI Director James Comey’s recently leaked memos, their impact on public perception and even policy has been significant. But despite President Trump’s harsh rhetoric on leakers (similar to the Obama administration before …Continue Reading

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Proofreading with Creativity

In the rush to get your work ‘up and out,’ never neglect the last (and most important) step: proofreading. There is always room in the box of tools for creative approaches to polishing one’s writing. Give this article from CopyBlogger a quick read for some tips on how to make proofreading less mind-numbing:

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BZ Launches Job Seeker Services Program

Outside of new Facebook profile pictures, there are probably few things that we as professionals spend more time fretting over than our resumes. Even with a steady job in a fulfilling career, the uncertain economy of today demands that we remain poised at the ready with a carefully tailored series of bullets describing our best …Continue Reading

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Commonly Misunderstood Words

Our staff caught two of these in competitor communications this week. Not good! But it’s not only consultancies like ours that benefit from a top level communications game. Little by little, up YOUR game–and you’ll increasingly stand out from the rest. Read the full article here:

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IKEA Demonstrates Effective Parody Advertising

Parody-as-marketing has be executed almost flawlessly to avoid the appearance of pettiness or coming off as “trying to hard.” This send-up of Apple and technology from IKEA is an excellent example of how to strike the right balance between playful parody and marketing when launching new promotions.  

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How to Avoid Common Public Speaking Mistakes

Do you struggle when it comes time for you to deliver your presentation to a crowd? Keep these common public speaking mistakes in mind the next time you’re preparing to give a presentation: 1. Your presentation is too long 2. Your presentation has too much detail 3. You don’t have a story 4. You don’t …Continue Reading

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What are the Best Times and Types of Content to Post on Social Media

If you’re trying to grow your organization’s social media presence, you might not realize that WHEN you post to social media can matter just as much as WHAT you’re posting. Take a look at this infographic from Quicksprout for a quick guide on ideal posting times for different social media platforms. Find the full infographic …Continue Reading

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Using Stronger Bullet Points

Bullet points are one of the strongest tools in a communicator’s arsenal, taking complex chunks of information and laying it out in an easily digestible layout.  They can be used in all types of prose, from PowerPoint presentations to business proposals, and often make reading your content a much more accessible endeavor for your audience. …Continue Reading

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