Bryant Zamberlan Group Announces Expansion of Relationship with Global Talent Assessment Leader

Ben Bryant leading a press briefingCelebrating the start of a fifth year of a successful professional partnership, TTI Success Insights (TTI SI) and Bryant Zamberlan Group (BZ) reaffirmed BZ’s key role as a Value Added Associate (VAA) for TTI, the global leader in human behavior assessments, as BZ President Benjamin Bryant announced a substantial expansion of the consulting firm’s services leveraging the “science of self” to improve interpersonal communication, enhance workplace environments, optimize team effectiveness, maximize organizational development, and strengthen candidate-position matching.

Bryant announced that BZ, which has long established itself as a leader in leveraging scientifically validated assessments (including DISC and Emotional Intelligence or “EQ” inventories) to improve communications outcomes and workplace/team effectiveness, would now be expanding its Science of Self™ assessment-based offerings to specifically address a wider number of challenges faced by business owners, managers, and human resources departments, including:

  • Support for Job-Candidate matching and validated predictive hiring technology to help eliminate bad hires
  • DISC and behavior assessments for existing employee development and onboarding
  • Consulting services for restructuring or merger and acquisition changes
  • Staff development programs to improve vertical and horizontal communication and overall productivity
  • Leadership and executive training to improve manager-employee, manager-manager, and team relationships and effectiveness

Notes Bryant, “BZ is lockstep with TTI in our belief in the power of people, and, specifically, that all people are unique, with specific talents and skills—many of which they are often unaware—that can be used to succeed personally and professionally. The work we do with TTI focuses exclusively on the revelation and harnessing of these talents, and is a perfect match with our corporate commitment to better communication and powerful development within organizations. These new services will help us take the good we’ve already been doing with individuals and small groups using TTI technology and expand it to larger organizations with even more critical needs.

“For over 30 years, TTI has researched and applied social and brain science, crafting assessments used in 90 countries to improve personal and professional relationships, enhance communication, and hire, develop and retain the best talent in the world. Every 27 seconds, someone in the world is taking a TTI SI assessment to increase their self-awareness and improve their personal and professional status—many of which are administered and interpreted by BZ.”

“Five years ago, we announced our absolute pleasure at expanding our network with the addition of Benjamin Bryant and the Bryant Zamberlan Group to the TTI family,” said Bill J. Bonnstetter, founder and CEO of TTI Success Insights. “As the years have gone by, the relationship has only strengthened and our joint endeavors have only grown more fruitful, as Ben has proven to be a passionate advocate for using leveraging validated science to improve everything from personal relationships to professional environments. TTI looks forward to another five years (and more!) of partnering with Ben and BZ as their business continues to grow and thrive.”

Read the original press release from PR Web here: http://www.prweb.com/releases/BryantZamberlan/TTIVAAExpansion/prweb13312561.htm

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Bryant Zamberlan Group Renews Bachmann Term as Strategic Communications Fellow

Dan Bachmann headshotBryant Zamberlan Group (BZ) announced today that Daniel Bachmann’s position as 2015 Bryant Zamberlan Strategic Communications Fellow has been renewed for 2016. The strategic communications and training and assessment consultancy further announced the intention to extend an offer of full-time employment to Bachmann at the completion of his 2016 term as Fellow.

Bachmann was named 2015 Bryant Zamberlan Strategic Communications Fellow in June of 2015, following a competitive selection process. Notes Benjamin Bryant, BZ’s President, “The paid Fellowship is designed to give early-career strategic communications professionals of exceptional talent and potential, the chance to learn all aspects of strategic communications, marketing, coaching and training at a global level. In 2015, Dan supported projects for the United States Government, a South Korean global security technology manufacturer, and projects for organizations based in London, Dubai, and the United Kingdom, and has already shown exceptional development in his already considerable talents as a communicator. I look forward to seeing what 2016 will bring him as a Fellow, and am pleased to announce our intent to offer a full-time professional position to him at the end of his time in this initial role.”

Bachmann came to BZ with existing consulting experience—4 years serving clients on key change management, business process improvement, strategic planning, knowledge management, and communications projects for his prior employer, global consulting powerhouse Booz Allen Hamilton. One of his projects at BZ has been helping to bring the kind of structure, tracking, and accountability that is the hallmark of Booz to BZ’s growing enterprise.

Bachmann’s 2016 term as Strategic Communications Fellow is limited to six months, and will end in June 2016. At that time, a search for the 2017 Bryant Zamberlan Strategic Communications Fellow will commence.

Read the original press release at PR Web here: http://www.prweb.com/releases/BZGroup/DanBachmannFellow/prweb13312565.htm

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The Cover Letter is Dead. Long Live the Resume!

Pencil and employment applicationCover letters are becoming less and less useful to job seekers in an increasingly saturated applicant pool. Recruiters often don’t have time to read through five paragraphs of text, and will skip straight to resumes instead. While this might mean one less document for applicants to worry about, a cover letter is one of the best ways to inject some personality into your application and help differentiate yourself from other applicants.

Fast Company recommends making an effort to inject your resume with some personality to make up for the loss of a cover letter on many applications. One of the best ways to make up for the loss of the cover letter and to inject more personality into your resume is to add a summary section. This section should consist of two to three sentences that help make your resume stand out from other applications, and should replace the also-outmoded “objective” section of your resume (your objective is almost always to well, get the job, and your summary section can be used to address any specific points you would have covered with an objective anyway).

Fast Company has more tips for tailoring your resume in lieu of a cover letter, which can be found in their article here: http://bit.ly/20XUwYu

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How to Use Social Media Without Letting IT Use YOU

Workers around conference table, all checking their phonesSocial media platforms have undeniably enhanced our ability to connect with people across the globe. They’ve provided us with a virtually boundless venue from which to communicate with consumers, stakeholders, and friends. They’ve also presented us with a time-wasting distraction that is never out of arms reach, that can be an echo chamber of the same ideas, or worse, stagnant and inane ideas. Social media isn’t going anywhere, and while you certainly aren’t forced to participate, you won’t find a more powerful tool in the 21st century for projecting your ideas or message. In her latest post on Copyblogger, Sonia Simone breaks down this catch 22 of social media, and provides some pointers on how to better leverage social media platforms without getting sucked into time wasting and unproductive habits. Here are a few of my favorites that I use myself:

Schedule your distraction time: Blocking your time to better schedule your day is an excellent habit to get into. This applies not only to work, but for leisure as well. If you work straight through the day, you’ll inevitably get sucked into distractions such as social media as you lose your focus. If you block off short breaks for some shallow distraction on Facebook or Twitter, you may find it easier to stay focused during times when you need to be.

Practice being disconnected: When you’re waiting in line, on an elevator, or walking from place to place, try to stay off of your phone. Instead, take a closer look at the world around you, or start a conversation with a stranger. If you fill every second of your life with distractions, eventually you won’t be able to tolerate a single moment of boredom without going crazy.

Know when to log off: A handy rule to keep tucked away is to have a breaking point for your engagement on social media. To avoid getting sucked into flame wars in comment sections, make yourself log off or step away as soon as you see something that makes you roll your eyes or just scream and the mindless stupidity of it. Adding to unproductive arguments online doesn’t change anyone’s mind, and only contributes further to the echo chamber.

Read more tips like this in the full article from Copyblogger here: bit.ly/1Q4rWxF

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What Time is the 3 O’clock Parade?

Disney parade down Mainstreet USA, with purple mechanical dragonIf you’ve visited any Disney Parks recently, perhaps over the holidays, you’ve no doubt experienced the remarkable customer service provided by Disney’s Cast Members (Disney Park employees). Their service training not only provides them with the knowledge to answer most any question a visitor could have about the parks, it also teaches them to look for the true questions visitors are asking, instead of providing a bare bones, obvious answer. The seemingly nonsensical question “What time is the 3 o’clock parade?” serves as an excellent example of this skill. Rather than simply repeating the obvious answer back to the Guest, cast members will attempt to provide them with the information they really want, such as optimal vantage points from which to view the parade or what time the parade will pass certain locations in the park.

According to the Disney Institute, an organization cannot achieve exceptional customer service without having a profound understanding of its customers on an individual level. This means that in order to provide the same level of service experience offered by Disney Cast Members, an organization must understand both the needs and wants of customers, and be able to respond accordingly to exceed customer expectations. Every organization has it’s own version of the  “3 o’clock parade” question—identifying yours can be the first step to setting your organization above the rest with exceptional customer service.

Read the full article from the Disney Institute here: http://bit.ly/1JBqHFh

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Digital Branding and Marketing Trends to Watch For in 2016

Top 10 Trends for 2016 InfographicIt’s almost 2016! If you’re already looking to get ahead in the New Year, take a look at these branding and marketing trends for 2016:

1. Facebook video is now king.

Facebook’s addition of auto-playing videos to users’ timelines rocketed its number of unique views per video ahead of even YouTube. With online video viewership only continuing to grow, 2016 is set to be a hallmark year for mobile video marketing.

2. You only have five seconds to grab attention.

Facebook’s aforementioned unique viewer statistic is somewhat padded, thanks to the platform’s strategy of capturing views as users scroll down their timelines. While Facebook videos had more unique views in 2015 than YouTube videos did, their average view time was much shorter. This rising trend of in-your-face video makes it more important than ever to quickly grab viewer attention to insure your videos actually get watched!

3. Marketing automation will continue to grow.

Marketing automation platforms will continue to mature and collect big data, but the platforms themselves are not a magical answer to business’ marketing problems. Marketing automation is only a tool to help better inform decisions about demand generation and customer experience.

Read about the rest in the full article from ragan.com here: http://bit.ly/1Oz5Qo7

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Next Steps After Applying for a Job

Pencil and employment applicationPlanning on applying for a new job in 2016? Don’t write off the application itself as your last step – promptly following up with the job poster, educating yourself on the company, and giving your LinkedIn page a quick touch up can give you an edge on the competition.

Read the full article from Forbes here: http://onforb.es/1NE2pd

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5 Tips to Improve Your Blog Posts

Laptop screen showing 5 Ways to Improve Your Next Blog PostOne of the most difficult frustrations with blogging can be the struggle to find your audience, or to cultivate a regular readership. These blogging tips from Digital Information World can help you take your blog to the next level:

  • Use effective headlines
  • Write scannable copy
  • Add social sharing buttons
  • Feature high quality images

Learn more about the keys to a successful blog and see the full infographic here: http://bit.ly/1UEa1lm

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Finding the Ideal Times of Day to Write

Pocket watch and pen resting across open bookJust as circadian rhythms influence sleep cycles, ultradium rhythms affect energy, mood, and cognitive function. By being cognizant of these typically 90-minute cycles, you can determine at what time of day you do your best work, and can maximize productivity.

Read the full article here: http://bit.ly/1NVgvZS

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BZ Founders Receive Advanced Degrees

UIW CardinalsCongratulations to BZ founders Benjamin Bryant and Tommy Zamberlan. This past weekend, BZ’s President and VP received four Masters Degrees from the University of the Incarnate Word in San Antonio, Texas. Bryant and Zamberlan both earned an M.A. in Applied Administration and M.S. in Organizational Development and Leadership each, further enhancing the knowledge and expertise they bring to meeting our client requirements.

Congrats to them and all of the 2015 graduates!

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