Digital Branding and Marketing Trends to Watch For in 2016

By Daniel Bachmann | Published December 31, 2015

Top 10 Trends for 2016 InfographicIt’s almost 2016! If you’re already looking to get ahead in the New Year, take a look at these branding and marketing trends for 2016:

1. Facebook video is now king.

Facebook’s addition of auto-playing videos to users’ timelines rocketed its number of unique views per video ahead of even YouTube. With online video viewership only continuing to grow, 2016 is set to be a hallmark year for mobile video marketing.

2. You only have five seconds to grab attention.

Facebook’s aforementioned unique viewer statistic is somewhat padded, thanks to the platform’s strategy of capturing views as users scroll down their timelines. While Facebook videos had more unique views in 2015 than YouTube videos did, their average view time was much shorter. This rising trend of in-your-face video makes it more important than ever to quickly grab viewer attention to insure your videos actually get watched!

3. Marketing automation will continue to grow.

Marketing automation platforms will continue to mature and collect big data, but the platforms themselves are not a magical answer to business’ marketing problems. Marketing automation is only a tool to help better inform decisions about demand generation and customer experience.

Read about the rest in the full article from ragan.com here: http://bit.ly/1Oz5Qo7

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Next Steps After Applying for a Job

By Benjamin Bryant | Published December 30, 2015

Pencil and employment applicationPlanning on applying for a new job in 2016? Don’t write off the application itself as your last step – promptly following up with the job poster, educating yourself on the company, and giving your LinkedIn page a quick touch up can give you an edge on the competition.

Read the full article from Forbes here: http://onforb.es/1NE2pd

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5 Tips to Improve Your Blog Posts

By Daniel Bachmann | Published December 23, 2015

Laptop screen showing 5 Ways to Improve Your Next Blog PostOne of the most difficult frustrations with blogging can be the struggle to find your audience, or to cultivate a regular readership. These blogging tips from Digital Information World can help you take your blog to the next level:

  • Use effective headlines
  • Write scannable copy
  • Add social sharing buttons
  • Feature high quality images

Learn more about the keys to a successful blog and see the full infographic here: http://bit.ly/1UEa1lm

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Finding the Ideal Times of Day to Write

By Daniel Bachmann | Published December 11, 2015

Pocket watch and pen resting across open bookJust as circadian rhythms influence sleep cycles, ultradium rhythms affect energy, mood, and cognitive function. By being cognizant of these typically 90-minute cycles, you can determine at what time of day you do your best work, and can maximize productivity.

Read the full article here: http://bit.ly/1NVgvZS

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BZ Founders Receive Advanced Degrees

By Daniel Bachmann | Published December 7, 2015

UIW CardinalsCongratulations to BZ founders Benjamin Bryant and Tommy Zamberlan. This past weekend, BZ’s President and VP received four Masters Degrees from the University of the Incarnate Word in San Antonio, Texas. Bryant and Zamberlan both earned an M.A. in Applied Administration and M.S. in Organizational Development and Leadership each, further enhancing the knowledge and expertise they bring to meeting our client requirements.

Congrats to them and all of the 2015 graduates!

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Communication Lessons from Movie Trailers

By Daniel Bachmann | Published November 20, 2015

Slices from four movie trailersLooking forward to any movies this holiday season? Take a look at these communication tips we can glean from a few of the big trailers hitting our screens this season:

  • Embed yourself
  • Know your audience
  • Overlay dialogue on dramatic footage
  • Contrast the “before” and the “after”
  • Be succinct
  • Add music
  • When in doubt, emulate Star Wars

Read more about these fun lessons from Ragan.com here: http://bit.ly/1MHiE5C

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The Importance of Employee Relationships to a Business’ Success

By Daniel Bachmann | Published November 19, 2015

Happy employees socializing at a restaurantIf any company understands the power of happiness in the workplace, it’s Disney. Keep in mind that encouraging friendly relationships between employees can boost engagement and positive company culture.

Read the full article here: http://bit.ly/1MrHKo0

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Is Twitter Declining as a Social Media Platform?

By Daniel Bachmann | Published November 6, 2015

Dying whale on beach surrounded by peopleIs Twitter the next Myspace? Almost certainly not, but this article from The Atlantic provides a good overview of the transitional struggles the platform is facing, not all of which are unique to Twitter.

Read the full article here: http://theatln.tc/1SjilSD

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Examining the Cost vs. Quality Conundrum with BZ Client IDIS

By Daniel Bachmann | Published November 3, 2015

IDIS Logo: 'One Solution. One Company.'We’ve spoken quite a bit about the work BZ is doing to support the launch and growth of security and surveillance powerhouse IDIS in the Americas. We believe in our clients, and find the commitment IDIS has to driving up quality while keeping total cost of ownership low to be impressive in an industry that often does the opposite. If security and surveillance technology interests you, learn more about the cost vs. quality conundrum and how BZ client IDIS is using technology and innovation to change the game in a free webinar from SecurityInfoWatch.com.

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How Publishers Can Respond to Ad Blocking Software

By Daniel Bachmann | Published October 30, 2015

Billbord: 'No ads? No problem.'This short article from Copyblogger presents some of the problems with traditional and much maligned internet ads, and provides some great alternatives for generating revenue from online content.

Find the full article here: http://bit.ly/1GQ4jXl

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