It’s almost 2016! If you’re already looking to get ahead in the New Year, take a look at these branding and marketing trends for 2016:

1. Facebook video is now king.

Facebook’s addition of auto-playing videos to users’ timelines rocketed its number of unique views per video ahead of even YouTube. With online video viewership only continuing to grow, 2016 is set to be a hallmark year for mobile video marketing.

2. You only have five seconds to grab attention.

Facebook’s aforementioned unique viewer statistic is somewhat padded, thanks to the platform’s strategy of capturing views as users scroll down their timelines. While Facebook videos had more unique views in 2015 than YouTube videos did, their average view time was much shorter. This rising trend of in-your-face video makes it more important than ever to quickly grab viewer attention to insure your videos actually get watched!

3. Marketing automation will continue to grow.

Marketing automation platforms will continue to mature and collect big data, but the platforms themselves are not a magical answer to business’ marketing problems. Marketing automation is only a tool to help better inform decisions about demand generation and customer experience.

Read about the rest in the full article from ragan.com here: http://bit.ly/1Oz5Qo7